SUBMIT ARTICLE
ISSN: 2782- 893X
eISSN: 2799-0664

A Digital Platform Model for an Innovative Marketplace from Adoption to Commercialization - A Case Study on MSMEs

IJAMS Publisher

AUTHOR(S)

ENGR. DELWIN M. BALANAY JR. MARYLENE S. EDER, MIT DEMETRIA MAY T. SANIEL, PhD



ABSTRACT

—— Micro, Small, and Medium Enterprises (MSMEs) remain a critical driver of the Philippine economy, yet many face barriers to technology adoption due to limited access to innovation information, weak digital capability, and insufficient linkages with technology providers. This study developed a digital platform model to support innovation adoption and commercialization among food manufacturing MSMEs in Misamis Oriental, Northern Mindanao. Anchored on AmBisyon Natin 2040, the Sustainable Development Goals, and e-governance principles, the study aligns with the MPSI agenda on public sector innovation. A design-anddevelopment approach was used to produce a minimum viable product (MVP) with core features including a technology marketplace, onboarding workflows, and analytics. Fifteen (15) TNA records were analyzed. Results showed that 100% of MSMEs relied on traditional methods, 93% experienced information asymmetry, and 73% exhibited technical skill gaps, limiting productivity and innovation adoption. The proposed platform addresses these barriers through an integrated digital environment linking MSMEs, innovators, and government support. Unlike global platforms, it emphasizes localized innovation support, early-stage capacity building, and public sector integration, contributing to inclusive regional innovation and MSME competitiveness. Keywords — MSMEs, Digital Platform, Technology Adoption, TNA