Evaluation of Operational and Managerial Practices of Gasoline Businesses in Talavera Nueva Ecija: Basis for a Strategic Marketing Plan

AUTHOR(S)

CONSTANTINO, ANNA MARIE R. DEL ROSARIO, MIGUELA MOGA, ROSE LYNE PANGILINAN, CEDRICK T. PASAGOY, ROSE MARIE PINGOL, SUINAH SALES, NICOLE DR. REYES, ROBERTO JR. V. DR. TARUC ROLLIEZA GRACE D. DR. CAMPOS, ROMEO B.

ABSTRACT

——This study evaluated the operational and managerial practices of gasoline businesses in Talavera, Nueva Ecija using a quantitative-descriptive research design. The study focused on assessing the operational aspects of gasoline stations in terms of input provision, production, processing, and marketing. It also identified the common constraints encountered in product, price, place, and promotion and proposed a strategic marketing plan based on the findings of the study. The results showed that gasoline businesses generally maintain good operational performance, strong supplier relationships, and efficient customer service. Most gasoline stations were found to be legally compliant, stable, and customer-oriented. However, some challenges were also identified, including delivery delays, fuel shortages, rising operational costs, limited service offerings, and weak promotional activities, especially in digital marketing. The findings further revealed that pricing strategies, business location, and promotional efforts greatly influence customer satisfaction and business competitiveness. Based on the results, a strategic marketing plan was developed to help improve operational efficiency, strengthen marketing strategies, enhance customer service, and increase promotional activities. The study concluded that effective operational and managerial practices are important in maintaining competitiveness, improving profitability, and achieving long-term sustainability among gasoline businesses in Talavera, Nueva Ecija. Keywords: gasoline businesses, operations, management, marketing strategy, customer satisfaction, Talavera Nueva Ecija