ISSN: 2782-893X
eISSN: 2799-0664
ISSN: 2782- 893X
— This study explored the attitudes of children of Agrarian Reform Beneficiaries (ARBs) towards pursuing agriculture as a career in Tarangnan, Samar during the academic year 2024-2025. Using a descriptive-correlational research design, the study investigated how demographic factors influence career decisions among 287 respondents selected through stratified random sampling. Data were collected through structured surveys evaluating career preference factors and attitudes toward agriculture across six dimensions: observation, imitation, modeling, outcomes, economic stability, and community respect. Statistical analyses included descriptive statistics, ranking, multiple regression analysis, and ANOVA. Results indicated that ARBs’ children possessed moderate attitudes toward agriculture (grand mean = 3.25), with imitation showing the highest rating (3.72). Key motivating factors included access to family-owned agricultural resources (72.47%) and agriculture’s impact on community food security (70.03%). Demographic factors, particularly age, education, and family income, significantly influenced attitudes (p < 0.05). The study concludes that targeted interventions enhancing land access, promoting mentorship, and providing early agricultural exposure can foster positive career attitudes among ARBs' children. Policy recommendations include strengthening community bonds, improving hands-on training opportunities, and enhancing economic incentives to make agriculture more appealing as a career path. Keywords — Agrarian Reform Beneficiaries, Career Perspectives, Agriculture Career Choices, Demographic Factors, Mentorship and Training, Rural Youth Development, Agricultural Education, Social Cognitive Theory, Theory of Planned Behavior